UScereal package:MASS R Documentation _N_u_t_r_i_t_i_o_n_a_l _a_n_d _M_a_r_k_e_t_i_n_g _I_n_f_o_r_m_a_t_i_o_n _o_n _U_S _C_e_r_e_a_l_s _D_e_s_c_r_i_p_t_i_o_n: The 'UScereal' data frame has 65 rows and 11 columns. The data come from the 1993 ASA Statistical Graphics Exposition, and are taken from the mandatory F&DA food label. The data have been normalized here to a portion of one American cup. _U_s_a_g_e: UScereal _F_o_r_m_a_t: This data frame contains the following columns: '_m_f_r' Manufacturer, represented by its first initial: G=General Mills, K=Kelloggs, N=Nabisco, P=Post, Q=Quaker Oats, R=Ralston Purina. '_c_a_l_o_r_i_e_s' number of calories in one portion. '_p_r_o_t_e_i_n' grams of protein in one portion. '_f_a_t' grams of fat in one portion. '_s_o_d_i_u_m' milligrams of sodium in one portion. '_f_i_b_r_e' grams of dietary fibre in one portion. '_c_a_r_b_o' grams of complex carbohydrates in one portion. '_s_u_g_a_r_s' grams of sugars in one portion. '_s_h_e_l_f' display shelf (1, 2, or 3, counting from the floor). '_p_o_t_a_s_s_i_u_m' grams of potassium. '_v_i_t_a_m_i_n_s' vitamins and minerals (none, enriched, or 100%). _S_o_u_r_c_e: The original data are available at . _R_e_f_e_r_e_n_c_e_s: Venables, W. N. and Ripley, B. D. (1999) _Modern Applied Statistics with S-PLUS._ Third Edition. Springer.