Teaching:Graduate
MBA
Seminar in Consumer Behaviour (118.723)
Last taught in 2001
Intensive study of consumer
behaviour as it relates to the marketing function.
Course
outline
Marks
(unavailable)
Ph.D.
Seminar in Consumer Behaviour (118.712)
Last taught in 2004
Concepts and literature relating
psychological and sociological perspectives to buyer behaviour
in Marketing.
Course
outline
Marks
(unavailable)
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