Dr. Rajesh Manchanda
Associate Professor
Department of Marketing
I.H. Asper School of Business
University of Manitoba

P: (204) 474-8967
F(204) 474-7565

E-mail

Teaching: Undergraduate

Integrated Marketing Communication (118.339)

Last taught in 2004

The process of using promotional tools in a unified way so that a synergistic communications is created. The course examines the roles of advertising, sales promotion, direct marketing, and the internet within this broader framework. Prerequisite: 118.221.

Course outline

Project handout

Marks (unavailable)

Office Hours
2-2.30 Mon/Wed or by appointment