Research
APPOINTMENTS
2003 - present
Associate Professor, University of Manitoba
1997 - 2002
Assistant Professor, University of Manitoba
EDUCATION
Ph.D. Business Administration;
Marketing
University of Illinois, Urbana-Champaign 1998
M.S. Advertising
University of Illinois, Urbana-Champaign 1991
M.B.A. University of Bombay,
India 1987
B.Com. University of Bombay,
India 1985
PUBLICATIONS IN REFEREED
JOURNALS
Jennifer J. Argo, Darren
W. Dahl, and Rajesh V. Manchanda (2005), “The Influence
of a Mere Social Presence in a Retail Context,” Journal
of Consumer Research, forthcoming
Dahl, Darren W., Heather
Honea, and Rajesh V. Manchanda (2003), "The Nature
of Self-Reported Guilt in Consumption Contexts," Marketing
Letters, 14(3), p. 159-171.
Dahl,
Darren W., Kristina D. Frankenberger, and Rajesh V. Manchanda
(2003), "Does it pay to Shock? Reactions to Shocking
and Non-Shocking Ad Content among University Students,"
Journal of Advertising Research, 43(3), p. 268-280.
Subramanian
Sivaramakrishnan and Rajesh V. Manchanda (2003), "The
Effect of Cognitive Busyness on Consumers' Evaluations of
Price Discounts," Journal of Product and Brand
Management, 12(4&5), p. 335-345.
Rajneesh Suri, Julie Anne Lee, Rajesh V. Manchanda, and
Kent B. Monroe (2003), "The Effect of Computer Anxiety
on Price Value Tradeoff in the Online Environment"
Psychology and Marketing, 20 (6), p. 515-536.
Rajneesh
Suri, Rajesh V. Manchanda, and Chiranjeev S. Kohli (2002),
"Comparing Fixed Price and Discounted Price Strategies:
The Role of Affect on Evaluations" Journal of Product
and Brand Management, 11(3), p.160-171.
Darren
W. Dahl, Rajesh V. Manchanda, and Jennifer J. Argo (2001),
"Embarrassment in Consumer Purchase: The Roles of Social
Presence and Purchase Familiarity" Journal of Consumer
Research, 28 (December), 473-481.
Rajneesh
Suri and Rajesh V. Manchanda (2001), "The Effects of
Acculturation on Consumers' Sensitivity to Prices"
Journal of International Consumer Marketing, 13(1),
p.35-56.
Rajneesh
Suri, Rajesh V. Manchanda, and Chiranjeev S. Kohli (2000),
"Brand Evaluations: A Comparison of Fixed Price and
Discounted Price Offers" , Journal of Product and
Brand Management 9(3) p.193-204
(Winner of Literati Club Awards for Excellence 2001 and
selected as Highly Commended Authors by the editor and editorial
advisory board members)
Complete
vita available in .pdf format
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